Why Is Argan Oil Considered Liquid Gold


'Liquid Gold', identified internally as 'Amlou' is a nutty spread, and externally proven to produce miraculous results. The fruit of the Argan tree (Argania Spinosa), also known as the 'Tree of Life' in Morocco, hardens, turns golden, and falls to the ground. The hard shell is removed and the kernels of the nuts are traditionally pressed in stone mills by cooperatives of women from the Berber tribe in Morocco.

With powerful anti-inflammatories, high levels of EFA's (Essential Fatty Acids) and Omega's, naturally balancing the skin's sebum production of oils and regulating the PH levels of the acid mantle of the skin. High in phenolic antioxidants, Aragan's anti-aging properties protect from the suns damage, regenerate cellular growth, and increase elasticity.

On our visit to Ovation (a Moroccan inspired cafe in NW Portland), Jasmine Tran, Owner of Essance, disclosed that the most expensive Argan oil is the result of a symbiotic relationship between the goats love for the Argania trees fruit. By ingesting it and digesting it, the process softens the kernels to yield a pressing that is more aromatic and higher in omega content. 'It smells just like cedar wood,' added the owner of Ovation.

This golden liquid has been used for centuries in Northern Africa for its fountain of youth and healing. Essance knows this 'secret' and has infused its products with it to nourish and nurture.

Please consider its healthful benefits in these products benefitting the hair, skin, and nails everyday: Revitalizing Serum, Organic Massage Oils (Senxual, Soothing, and Fragrance Free)
**Consciously harvested and sourced Argan oil ensures the future of this incredible healing elixir.

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